Rethinking destination image formation
نویسندگان
چکیده
منابع مشابه
The Typology and Role of Online Information Sources in Destination Image Formation: An Eye- Tracking Study
The construct of destination image and its formation are well researched. Numerous studies are conducted to investigate how destination images impact tourists‟ attitudes, behaviour and destination choice and what factors influence their destination image formation. However, much of this research focuses on post-visit images, and little is still known about the actual process of destination imag...
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This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...
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This paper reports on an innovative research study that utilised the enabling technologies of the internet and computerised content analysis to approach the measurement of destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case-study destinations that they had never visited before, in story f...
متن کاملConstruct the Destination Image Formation Model of Macao:the Case of Taiwan Tourists to Macao
The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interacti...
متن کاملIdentifying optimal communication mix for strategic destination image formation: A case study of Austria
Identifying information sources influential to travel decisions helps tourism planners strategically utilize resources to improve marketing efforts and create a strong destination image. An on-line survey (N=973) on destination brand image research was developed and implemented. The study examined image perceptions of Austria and what level of influence various information sources have on desti...
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ژورنال
عنوان ژورنال: International Journal of Culture, Tourism and Hospitality Research
سال: 2016
ISSN: 1750-6182
DOI: 10.1108/ijcthr-05-2015-0050